If you’re a college student and aren’t learning digital marketing skills already, this article is for you.
We’re going to state some highly motivating factors and reasons why learning digital marketing skills is a very smart choice.
College years are the most crucial in one’s life for 2 reasons, first that it gives you a new experience and taste of life and secondly, it gives you abundant time to prepare and get yourself ready for the world waiting for you after college ends.
But before we begin, it is necessary for you to understand what exactly digital marketing is.
What is Digital Marketing?
Digital marketing is the marketing/promotion of goods and services through digital channels and online mediums.
The advertisements that we see on Facebook, Instagram, Google, YouTube, etc are all the digital marketing efforts of a company.
Not just that, but every time we see ads about things we recently looked for or discussed with our friends is because of digital marketing.
Remember the personalized mails from your favorite brands giving you special discounts and exclusive offers? Well, that’s another digital marketing skill doing its job.
Let’s look at why every student prefers learning digital marketing skills in today’s scenario:
Top 9 Reasons For College Students to Start Learning Digital Marketing Skills Today
1. No Rigid Qualifications Required
Yes, you read that right! You don’t need any rigid qualifications or past experiences to learn digital marketing. All you need to do is make the decision and enroll in a course.
This stands true for all certification courses in digital marketing. If you’re passionate and creative, or analytical, or both, there’s a place for you in digital marketing.
You can begin learning during extra hours after college. If you’re an at-home learner, make sure you enroll in an online digital marketing course that has high-quality, self-paced video lectures to watch, that also has live group & personal sessions with the trainers.
Although, if you want to study digital marketing at a professional level, you can pursue a postgraduate course in digital marketing for which a basic qualification requirement is a graduation degree from a university-recognized college.
2. Affordable & Higher ROI
Digital marketing courses are not very expensive and do not need a very high investment. The credible digital marketing courses often cost approximately INR 30,000 to INR 1,00,000.
If you learn digital marketing skills during your college, it will make you a desirable candidate after graduation and you will be able to bag internships much faster.
These internships often convert into job opportunities and pay you somewhere between INR 2,00,000 to INR 3,00,000 in the initial years. This means that you will be recovering your invested amount and earning on top of that in the initial period itself.
3. Recession-Proof Industry
The digital marketing industry has time and again proved its efficiency and how it is here to stay. With changing the way marketing operates, it has become the preferred way of marketing for all companies today.
This means that this industry is never going to run out of work. An excellent example to prove this is the covid-19 pandemic.
With everything coming to a standstill during covid and all of us stuck at home, people started using the internet and social media more than ever.
This gave companies a chance to engage and market to their potential customers through online mediums without going anywhere.
Consequently, the money pumped into digital advertising kept growing despite the pandemic which brings me to my next point.
4. Great Demand for Digital Marketers
Digital marketing allows businesses to reach a global audience while also targeting very specific individuals who match their target audience.
All of this can be done at costs way lesser than traditional marketing. Thus, companies swore by digital marketing.
But to run effective digital marketing campaigns, they need digital marketing experts and professionals. This shot up the demand for digital marketers and even today, the numbers continue to rise.
And entering an industry where there is high demand is a motivating factor for all career-oriented individuals. And naturally, with high demand comes a well-paying salary. Let’s look at it in the next point.
5. Well-Paying Jobs
The salaries offered to experts and professionals in digital marketing or some of the digital marketing skills are commendable.
As we discussed earlier, it can start from INR 2,00,000 LPA to as high as INR 9,00,000 LPA depending on the job role, designation, responsibilities, experience, and the company.
The growth in digital marketing careers highly depends on how fast you can grasp while on the job and how good you keep getting at what you do. It is a creative and dynamic career. Thus, learning can never stop even after you’ve bagged a job.
Because digital marketing trends keep changing and emerging as per technological advancements.
6. Exciting Work Culture
The work culture and environment at digital marketing jobs is a must-have experience! Working with young creative individuals coming from different backgrounds and cultures helps you see the world.
You get to learn from various mindsets while working as part of a team which contributes to your professional and personal growth.
It is never a monotonous 9-5 job. Every day in digital marketing jobs is different and brings something new to the table.
It is exciting, challenging, and a fun job. Working with top brands and personalities is a part of this career.
7. Flexible Skills
When we say flexible, we mean that digital marketing skills can be applied to any & every industry today. You can write content for a pharmaceutical company, or run advertisements for a real estate agency, or conduct email marketing campaigns for an e-commerce store.
This simply means that you’re not restricted to working only in a digital marketing agency. You could be working in any field and company.
All you need to do is learn the digital marketing skill in detail and then learn how to apply it to the company you wish to work for.
8. Become a Freelancer
We’re sure you must have heard about freelancers today. Freelancing is a job type wherein you can offer your services to single or multiple companies from your comfort without being an employee of that company.
You can work from anywhere as far as it can be done over the Internet. You will be your own boss and decide your pay depending on the project and scope of work.
Consider building your niche in any of the digital marketing skills and becoming an expert in it.
9. Entrepreneurship Opportunities
If being a business owner is your dream, here’s how digital marketing is essential for you. Once you master digital marketing, you can open a full-fledged digital marketing agency and offer services to companies in need.
You can offer all the digital marketing skills under one roof or create a niche for your agency and become popular in any one of the digital marketing skills, for example, you can be a content writing agency or a paid media advertising agency, etc.
But if you want to venture into any other field and start a company in it, digital marketing will be essential for your marketing/promotion as traditional marketing is expensive in the beginning.
Thus, it is a win-win situation for all entrepreneurs to learn digital marketing.
Now that you know you should start learning digital marketing today, here’s a bonus read for you.
Which Are the Highest-Paid & In-Demand Digital Marketing Skills?
- Marketing Automation
- Video Production and Marketing
- Paid Media Specialist
- Content Marketing Specialist
- Website Development
- PPC (Pay-Per-click)/ Google Ads
- Design Fundamentals
Listed above are the highest-paid and most-in-demand digital marketing skills to master.
We hope this blog has given you a fair understanding of digital marketing and a head-start for your future!